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Why Companies Run Workbase

Check out our Use Case Library for data-driven automation.

Product-Led Growth

Sales engine run on top of self-service accounts and usage

Customer Ops

Customer success based on analytics and automation

Modern Selling

Data-driven sales enablement, hygiene, and analytics

Account GTM

Orchestration of account-based selling and marketing

Turn Data Into Workflows and Next Best Actions...

Formula-Based Triggers

Fine-tune the triggers you care about with formulas. Whether it's a hyper-specific filter, an interesting trend or a benchmark, run your own formulas to filter out noise.

Cross-Object

Formulas can access multiple tables. Rollups (ie., “countif”), lookups (ie., “vlookup”) and custom queries are all supported.

Stackable and Persisted

Formulas can be combined for more complex workflows. We store formulas so you can test them individually, and then stack and reuse them.

Record Level

Don't get stuck with aggregate alerts. Workbase runs formulas all the way down to individual records, so you get personalized, actionable notifications.

More Than Just Alerting

Choose from many automated actions. You can craft a highly customized message or even sync data in bulk.

Custom Messages

Messages by email, chat, or text are customizable. From dynamic fields to inserting an entire table, we fit your workflow.

Automated Actions

Common actions include creating a record, bulk updating data, or adding a record to a campaign.

Clean Workbook Interface

Organize your work into workbooks. All the formulas and data you need is in one place, unlike intimidating tools like Salesforce.

Understandable Flow

Create sections and logical flow that make your work easy to follow and verify.

Test and QA Your Triggers

Inspect your data and triggers side-by-side to ensure the right logic is implemented.

Production Grade Support

Deploy on top of your live systems of record. We help batch, parallelize, and scale your compute in the background so you can confidently operate at scale

Use Cases

Get inspired by how others are using our platform.

Growth Rate

Accounts with an uptick in transaction volume in the trailing 30 days

Employee Count Rollup

Rollup all the employee counts between linked accounts

Case Prioritization

Incoming case can get prioritized by keywords

Product Led Sales

Growth in transaction volume in the past month compared to a moving average

Forecast Update Alert

Opportunities with forecast updates more than 5% of the total forecast for the quarter

CRM Data Quality

All accounts that have a usage limit that is 2 deviations past normal

Field Completeness

Opportunity is in stage 3 but only has 80% of key fields filled out

Customer Operations

3 restaurants have $10K+ in orders stuck in backlog last week

Operational outliers

Customer application submitted but hasn't received attention for a week

Tracking against projection

Account has only hit 24% of projections, with 1 month left in quarter

Account plan milestones

Account has key business units that have not had a touchpoint by due date

Expansion opportunity

Users from EMEA started to get invited to the workspace

Cross-sell opportunity

User visited pricing page for Finance product multiple times

Stakeholder engagement

Account has only one engaged stakeholder (no multiple champions identified)

Event invitation

Account is in target market for upcoming user conference

New feature introduction

Account is prime ICP for new integration product

Low-touch QBR

Automated, data-rich campaign to customers that have healthy usage

Billing overdue alert

Customer has invoice overdue for more than 60 days

Renewal risk flag

Customer is in red health and has a renewal in 90 days

Low adoption notification

Admin users have not logged in for 3 months

Journey milestone alerts

Account has achieved key milestone of 100 transactions above $1K

Onboarding delay

Key Asana tasks have not been completed by customer

Product adoption

Customer log-ins fell by 30% over the past month compared to average

NPS and CSAT trending

Average NPS from account has trended down by more than 20% in past quarter

Platform errors

Platform has uptick in Sentry alerts within the last week

Product adoption

Account has only 45% of total employee base active on platform

Support health

Customer has 3 major Zendesk tickets that have been open for a month

Closed-lost reengagement

Buyer wants to re-engage in 6 months after choosing a POC with another vendor

Deal lifecyle monitoring

Opportunity has been stuck in stage 4 25% longer than average

Buyer engagement

Opportunity has seen a drop-off in buyer response over the past 2 weeks

Community engagement

Contact from named account has started posting questions in Slack community

Nuanced lead scoring

Contact with high account score attend 3 webinars in the past month

Content engagement

Contact from named account has downloaded multiple white papers

In-market signals

Account is doing research on G2 and spiked on Bombora

Site traffic and visits

Account has an uptick in web page visits over past month

Trial scoring

User is from a large co and has connected 3 systems on the trial, so it's a priority

Page visits

Number of pricing page visits spiked 3x in the past week

Usage behavior

Account has transactions in at least 5 states and needs Enterprise features

User adoption

10 people from the same department signed up last month and are still active

Overages and limits

Account has reached 90% of allowed hours on their current plan

Growth Rate

Accounts with an uptick in transaction volume in the trailing 30 days

Employee Count Rollup

Rollup all the employee counts between linked accounts

Case Prioritization

Incoming case can get prioritized by keywords

Product Led Sales

Growth in transaction volume in the past month compared to a moving average

Forecast Update Alert

Opportunities with forecast updates more than 5% of the total forecast for the quarter

CRM Data Quality

All accounts that have a usage limit that is 2 deviations past normal

Field Completeness

Opportunity is in stage 3 but only has 80% of key fields filled out

Customer Operations

3 restaurants have $10K+ in orders stuck in backlog last week

Operational outliers

Customer application submitted but hasn't received attention for a week

Tracking against projection

Account has only hit 24% of projections, with 1 month left in quarter

Account plan milestones

Account has key business units that have not had a touchpoint by due date

Expansion opportunity

Users from EMEA started to get invited to the workspace

Cross-sell opportunity

User visited pricing page for Finance product multiple times

Stakeholder engagement

Account has only one engaged stakeholder (no multiple champions identified)

Event invitation

Account is in target market for upcoming user conference

New feature introduction

Account is prime ICP for new integration product

Low-touch QBR

Automated, data-rich campaign to customers that have healthy usage

Billing overdue alert

Customer has invoice overdue for more than 60 days

Renewal risk flag

Customer is in red health and has a renewal in 90 days

Low adoption notification

Admin users have not logged in for 3 months

Journey milestone alerts

Account has achieved key milestone of 100 transactions above $1K

Onboarding delay

Key Asana tasks have not been completed by customer

Product adoption

Customer log-ins fell by 30% over the past month compared to average

NPS and CSAT trending

Average NPS from account has trended down by more than 20% in past quarter

Platform errors

Platform has uptick in Sentry alerts within the last week

Product adoption

Account has only 45% of total employee base active on platform

Support health

Customer has 3 major Zendesk tickets that have been open for a month

Closed-lost reengagement

Buyer wants to re-engage in 6 months after choosing a POC with another vendor

Deal lifecyle monitoring

Opportunity has been stuck in stage 4 25% longer than average

Buyer engagement

Opportunity has seen a drop-off in buyer response over the past 2 weeks

Community engagement

Contact from named account has started posting questions in Slack community

Nuanced lead scoring

Contact with high account score attend 3 webinars in the past month

Content engagement

Contact from named account has downloaded multiple white papers

In-market signals

Account is doing research on G2 and spiked on Bombora

Site traffic and visits

Account has an uptick in web page visits over past month

Trial scoring

User is from a large co and has connected 3 systems on the trial, so it's a priority

Page visits

Number of pricing page visits spiked 3x in the past week

Usage behavior

Account has transactions in at least 5 states and needs Enterprise features

User adoption

10 people from the same department signed up last month and are still active

Overages and limits

Account has reached 90% of allowed hours on their current plan

Check Out Our Use Case Library

What our customers Are saying

HUMAN prides itself on providing clients with the tools and expertise they need to fight fraud impacting their business. In order to continue to bring top tier client support, we needed a bespoke system to measure customer health and engagement. For us, Workbase is a great solution to easily build and maintain the type of monitoring and insights we need to scale our CS operations.

Human Security

We needed to track a custom set of metrics to guide our customers along their marketplace journey. We instrumented Workbase because of their ability to easily incorporate complex data sets and it allowed us to build our own customer metrics.

Tackle
“ This is awesome! I can plan out our entire customer journey and have it be run out of Slack. ”
Business Operations
Tech-Enabled Logistics Co
“ Workbase enables my analysts to become self-sufficient. Otherwise, there is no way we would let everyone create their own formulas [directly in Salesforce]. It was a huge bottleneck problem. ”
Revenue Operations
Mid-Market Marketing Agency
“ This same roll-up in [Salesforce] has taken a lot of maintenance. I don’t want to have to worry about it. ”
Salesforce Admin
Housing Services Provider
“ Workbase let me delete 100’s of fields in Salesforce! For our use case, having the weights in Workbase is great because I can follow how the health score is created. ”
Salesforce Admin
Healthcare Services Provider
“ Your tool rocks! We just needed a simple model and I got set up within a day. ”
Revenue Operations
Productivity SaaS Co
“ You guys have been able to dig up leads [PQLs] we were missing... our reps don’t have to check Looker. The adoption there was low. ”
Revenue Operations
Productivity SaaS Co
Automation Of Tasks
“ This is awesome! I can plan out our entire customer journey and have it be run out of Slack. ”
Business Operations
Tech-Enabled Logistics Co
Self Serve
“ Workbase enables my analysts to become self-sufficient. Otherwise, there is no way we would let everyone create their own formulas [directly in Salesforce]. It was a huge bottleneck problem. ”
Revenue Operations
Mid-Market Marketing Agency
Scalability
“ This same roll-up in [Salesforce] has taken a lot of maintenance. I don’t want to have to worry about it. ”
Salesforce Admin
Housing Services Provider
Save Space
“ Workbase let me delete 100’s of fields in Salesforce! For our use case, having the weights in Workbase is great because I can follow how the health score is created. ”
Salesforce Admin
Healthcare Services Provider
Health Scores … Quick Set Up
“ Your tool rocks! We just needed a simple model and I got set up within a day. ”
Revenue Operations
Productivity SaaS Co
Impact Of PQLs
“ You guys have been able to dig up leads [PQLs] we were missing... our reps don’t have to check Looker. The adoption there was low. ”
Revenue Operations
Productivity SaaS Co

HUMAN prides itself on providing clients with the tools and expertise they need to fight fraud impacting their business. In order to continue to bring top tier client support, we needed a bespoke system to measure customer health and engagement. For us, Workbase is a great solution to easily build and maintain the type of monitoring and insights we need to scale our CS operations.

Human Security

Your Data Security Matters

We are SOC 2 Type I certified and compliant with GDPR and CCPA.

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